Hook Agency Unveils Comprehensive Marketing Strategy Designed for Businesses Providing Home Services
July 24, 2023 at 16:20
Hook Agency, a home services marketing agency based in Minneapolis, MN, has unveiled a comprehensive marketing strategy specifically designed for home service businesses.
While most digital marketing agencies serve all kinds of clients, from individual creators to eCommerce portals, Hook Agency prides itself on focusing all its efforts on helping local businesses working in the trades, like roofers, contractors, or any other type of home service business. This commitment to offering specialized services to a niche grants Hook Agency the ability to deliver stellar results for its clients in the form of qualified leads.
Hook Agency’s expertise lies in building high-end websites, generating leads through Google Ads, and increasing organic traffic through content and technical SEO. With a focus on delivering tangible results, Hook Agency aims to help home service businesses establish a steady flow of leads online. Its services have already proved profitable for contractors working with HVAC, plumbing, windows and doors, remodeling, flooring, solar, cabinets, painting, and more.
The company’s services include website design and development, content creation, SEO management, PPC advertising, and more - all backed by its industry expertise and recognition. By turning websites into lead magnets and implementing targeted strategies, Hook Agency aims to assist contractors in ranking higher on Google and attracting more quality leads. While building up an online reputation and getting ranked in local search results takes time, the company’s PPC advertising services can be used in the interim to net a sizeable return on ad spend.
Hook Agency CEO Tim Brown talks about whom the company’s services are for by saying, “Our clients are really good at what they do. Many of the businesses we work with have built a solid reputation in their respective industry by consistently doing high-quality work and offering exceptional customer service. However, the word of mouth they benefit from is not enough to sustain, let alone grow, a business in this digital age. Today, an increasing number of consumers are heading online to view all their options before dialing their phones. At Hook Agency, we help hardworking tradespeople showcase exactly what makes them great to a wider audience, quickly and within budget.”
The company’s SEO service begins with an initial consultation that lasts around 60 to 90 minutes. Tim and his team kick off the process by understanding the client’s vision for their business, what their ideal customer looks like, and getting up-to-speed with the advantages that make their business unique. Next, over the month following the first meeting, the SEO experts at Hook Agency perform keyword research to draft a content strategy that shows the most promise.
Following the completion of keyword research, Hook Agency creates a 12-month calendar for the plan they intend to implement. Clients then attend a content calendar workshop to give the agency’s team feedback on chosen titles and understand the angle they plan on taking over the next year. Changes are implemented incrementally with a clear finish line in mind. The team also schedules recurring monthly calls that last 20 to 45 minutes updating the client with the progress on the promised changes.
Hook Agency’s SEO strategies for home service businesses have already yielded stellar results for its clients in Minnesota as well as across the nation. On its Google Business Profile, which has a perfect 5.0 out of 5.0 rating from over 100 reviews, clients praise Tim and his team for their responsive customer service, their comprehensive SEO packages, and their ability to get outstanding results.
A recent review says, “Definitely, easy is a great word to use. You guys make it super easy to work with you. Even with certain terminologies that might go over my head, any questions I have, you’re always there. I love the monthly calls that I have with your team, and going over things that they might need to change, or add. Super easy, and love it!”
Readers can get in touch with Hook Agency - Home Services Marketing Agency at (612) 416-1242 to schedule an appointment.
For more information about Hook Agency, contact the company here:
600 N Washington Ave Suite C203, Minneapolis, MN 55401